Magazine advert from chosen genre (Electronic)

Chase & Status
This magazine advert for the Chase & Status album 'No More Idols' is used here to promote an upcoming event at Yeovil Westlands on Saturday 12th march.

Typography
Considering the overall image used in the background is the same image use on the album cover, as well as the text, the text of this piece has been design to match the typography on the album cover. This is so that it looks as if it should be a part of the image, and meets the house style that was intended on the album cover.
It is a bold font, which makes it very readable and easy to see by the audience, therefore making the information easier to consume.
The informative text itself includes information regarding the event, the artist name and other details external to the artist, such as websites, phone numbers and hotlines.

Colours
The colours used in this advert match the house style of their other artwork, similarly to the typography. Particularly since their 'No More Idols' album, the singles and remixes have matched this style. On their artwork that includes images in the background, they are black & white. For example, the single of 'Let You Go', which was featured on the No More Idols album, has a similar style that matches the overall house style. Similarly, the single for Blind Faith has no image as the background, but still meets this style. This style predominantly features black and yellow. This choice of colour is due to the differentiation between them, therefore offsetting the text to make it easier to read. If the colours were too similar, it would be difficult for the audience to read.

Images
The images used on this magazine advert are simply that of a dog. The reason for this is because it is the same image that is used on the album cover. Due to the idea of keeping the advert the same style as the album, the image is used again, similarly to the text used. This too meets the house style that frequents throughout the singles and remix album covers, whereby it is a random image (with what seems like no relevance), in black and white. This is effective as it is a memorable and abstract image, however can largely be associated with this album (image of a bulldog).