During this coursework, it was fundamental to receive audience feedback. We made sure we got feedback from our target audience, as well as other individuals, such as classmates and teachers. This was so that we could determine what was good about our piece, what we should keep, what was bad about our piece, and what we should get rid of. This all ensured we had a the most successful product as possible, and that it looked professional and well produced.
Throughout the construction of our media product, my group and I developed several rough cuts. This was so that we could show to our audience what we had roughly accomplished, and therefore could receive feedback from this.
After our first rough cut, we received audience feedback that was very beneficial to us. Firstly, our use of black and white effects was said to be used unknowingly, and it was confusing the audience as to why it was being put in place. Once we had received this, we changed our effects and used the black and white effects more purposefully, and tailored them to each individual clip, choosing carefully where we placed these effects.
Secondly, our audience feedback suggested that not enough locations were used. This was good to hear, as it meant that we had to film more in order to gain the higher marks. Once we had received this feedback, we filmed in several more locations, giving us a much wider variety to the amount of clips used, therefore extending the narrative further.
Additionally, probably the most significant change we made in our piece was the inclusion of another character towards the narrative. We decided our narrative would be clearer if we had another individual in the forest with our main character, luring him towards him. Due to the overall idea of the piece being to do with ghosts and paranormal occurrences, we decided to have the other character as a ghost, that was leading him inevitably to his death.
In terms of our ancillary products, the feedback we received from our primary drafts was hugely beneficial, as well as eye opening. Firstly, the most fundamental and apparent comments we received on our magazine advert was the lack of social networking icons. This meant that the audience had no idea whether the artist was on any social networking sites, which could potentially hinder the potential for a fan base to form, as this is the most functional way this occurs. In order to remedy this, we used images found from Google of the two most popular social networking icons, Twitter and Facebook, and altered their colours, shape and sizes very slightly. This ensured that it met the colour scheme we had in our magazine advert, which therefore made our entire piece look fluent and professional.
Advancing to our digipak, the feedback received was very simple. Overall, our digipak was a slightly different colour to our magazine. This was because several gradient maps were used to overlay the original image to give it a gritty and faded effect. This, combined with a custom nebula effect (to give the idea of a dream) gave the magazine a completely different feel, therefore making it seem a complete different product compared to the digipak. In order to fix this, we recreated the nebula effect and use similar gradient maps to the magazine to give them precise colour schemes that matched the initial house style the magazine advert possessed.
Overall, my group and I learned a vast amount from receiving audience feedback. We used our rough cuts and our storyboard ideas to show them what we had accomplished so far, and asked their opinions on where to go next, and what would be the most viable option.
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