Analysis from genre #2

AlunaGeorge - Attracting Flies

Sound
In this video for Attracting Flies by AlunaGeorge, both diegetic and non-diegetic sound is used to enforce the narrative impression, and therefore relate it to the song. Firstly, during the introduction to the video, diegetic sound is used in the form of ambient street sound, combined with the sound of federal police sirens. These sounds are evident whilst the screen is showing text saying 'Little grey fair tales, little white lies', and then we see an establishing shot of an urban estate of flats and apartments - in what looks like - London.
The non-diegetic sound used in this piece is that of the overlaying song itself. This is to give an initial purpose to the song itself. Whilst this is playing, however, we see the artist lip syncing the words whilst she is in the music video.

Narrative
The narrative of this piece is initially the idea of combining fairy tales with modern day urban life. By this, I mean that they coincide the current life that is lived by urban citizens in London, and applies a real life spin to it - thereby making the main ideas of the fairy tales likely. We see one of the artists (the female), as the main character of each fairy tale. Similarly, we see the other artist (the male), being the antagonist of the fairy tale.
The fairy tales included in this video are Sleeping Beauty, Little Red Riding Hood, Goldilocks, Beauty and the Beast and Snow White & The Seven Dwarves.

Settings
There are several minor settings within this piece. However, these minor settings are largely set in an urban estate; a flat and apartment complex. This is seen as somewhat grimy, dirty and lower class. Considering the artists are British, the main setting is likely to be in an urban area of London, such as a council estate. This relates to the narrative in a way that suggests this is the cause of the disruption, whereby this setting is not a safe place to live, and is filled with an array of antagonists.

Representation
The representation of this piece is a negative light on citizens that are based in lower class urban areas. This is enforced by every negative occurrence that corresponds to the fairy tale is due to the antagonists, which are played by residents and associated individuals to the flats.  

Links to theories
This video for Attracting Flies by AlunaGeorge does not necessarily meet the aspects of Todorov's theory. By this, I mean that it does not meet the 5 stages of the narrative, due to the fact it does not have a beginning equilibrium, nor a major disruption. However, there are several disruptions in the form of fairy tales.

Conclusion
To conclude, this video for Attracting Flies firstly does not meet the theory by Todorov, unlike the majority of videos from this genre. Additionally, the general idea of the narrative relates to the lyrics (Little grey fairy tales and little white lies). This helps enforce the lyrics of the song.