Digipack Analysis: David Guetta

Colours
On this digipak album cover for 'One More Love' by David Guetta, bright, vibrant and eye-catching colours are used for several reasons.  Firstly, the bright colours on the back side and inner cover contradict the front cover; the cover that everyone firstly sees. This adds an element of an unexpected aspect of the album, that could relate to a surprise that is actually located on the CD contents itself.
Secondly, the vibrant colours could be what attracts the audience, due to it's eye-catching nature, and easy visibility from a distance. This will all add to the probability of higher product sales, therefore making the album more successful.

Images
The images used on this digipak contribute to the successful aesthetics of the album. Firstly, on the front cover, we see an image of the artist, David Guetta. This helps the audience associate the name of the artist with the look of the artist. In this image, we see the artist wearing sunglasses. This makes him look both mysterious, as well as prestige, as famous individuals are usually seen wearing sunglasses inside.
Secondly, on the back and inner panel, we see images of numbers and shapes on a white canvas. These add to the mysteriousness of the album cover, and additionally promote the idea of stereotypical ideologies associated with this music genre, due to the resemblance of graffiti.

Text
The text on this digipak is contributory to the aesthetic positives of this album for One More Love. Firstly, on the front cover, we see the artist's name in a simply and bold font. This is a frequent house style of the artist, and could be labelled as his logo. Contrary to this font, below, we see the name of the album One More Love. This suggests that there is more than one style in this album, as well as tending to the ideologies of the targeted demographic of teens to young adults (graffiti).

Representation
This piece has a representation of artists from this genre being party goers, and enjoying the hectic lifestyle of the vibrant contemporary lifestyle. This is shown by the artist wearing sunglasses inside, and enforced by the fonts and images used.