Magazine Advertisements

Coldplay - Mylo Xyloto

Pictured is the magazine advert for the 'Mylo Xyloto' album by Coldplay. This album was released in October 2011. This magazine advert is significantly striking for several reasons.

Colours
In this magazine advert, the bold colours used are what first catches the audiences eyes. This is due to the vibrancy and all round glow of the colours. It makes the poster stand out amongst others that are of a less vibrant colour, and are generally less saturated.

Images
This advert has several images used (which are also vibrant and colourful) that are original and creatively placed upon the poster. This seems to be a graffiti type image, that has been included in the poster for one reason or another. This is effective due to the mystery and questionable reasons for its placement within the advert. This could mean that the audience will be curious as to what is included on the album, making them want to purchase it.

Text
The text used on this advert is largely focused on the album title, 'Mylo Xyloto'. This is to showcase the title to the audience, and due to it's questionable meaning, it causes more curiosity. Several interviews have been conducted with lead singer Chris Martin, and he has given a very vague and confusing answer as to the meaning of 'Mylo Xyloto'.
Additionally, it has the artist name, 'Coldplay'. This is to present the name of the artist, to show how popular the album actually is. For example, if it were by an independent artist, that is not very popular, the poster may be read no further than the name of the artist. Whereas - in this case - it reads 'Coldplay', who are a popular artist, the broad audience will be interested in the new and upcoming release. This is why it is strategically placed at the top of the page.
Also, at the bottom of the page, it has the details of the album, including (in large writing) the release date. This is to ensure the audience are aware of when the album will be coming out, so that they can either prepare to purchase the album, or even pre-order the album.