Tuesday, 23 September 2014

Textual analysis - 'Window Shopper' by 50 Cent

Mise-en-scene
The mise-en-scene within this piece plays a large part in the success of the video. Firstly, the props used are signifiers of the vast wealth the artist, 50 Cent, has himself. This is apparent as we see him driving around in a Maserati MC12, known for being explicitly expensive (upwards of $1.6m). Additionally, the artist is wearing large amounts of expensive jewelry, and at a certain point in the video, we see him purchasing a multi-million dollar yacht.
The setting of this text is in Monaco; known for it's wealth and class. Throughout the video, we see 50 Cent driving the Maserati around the streets of Monaco, pointing out to things he would like to buy, and that he can afford.

Sound
In this text, diegetic sound is used whereby 50 Cent and his friend Ma$e are seen tying to understand a french salesmen in a shop. They are tying to buy expensive shoes, however we can hear that there is a language barrier that is proving difficult to break. This is to show that 50 Cent is so wealthy, that he does not need to worry about the class and sophistication of learning another language, however he can simply arrive at the shop and purchase whatever he likes.

Camera
Throughout this music video, different camera angles are used to promote the idea of 50 Cent being a significantly wealthy individual. We see the artist during this video from a low camera angle. This is a showcase of dominance, which relates to his large wealth, as being rich is usually associated with being powerful. In addition, we see a reverse tracking shot of the artist in his expensive car, with the buildings of Monaco in the background. This shows how he blends in with his setting, as it too is based on wealth and class.

Narrative
The narrative of this piece is 50 Cent and his wealthy peers purchasing expensive items and living a luxury lifestyle in Monaco. Throughout the video, we see the artist buying more expensive items than another person who frequently appears in the video buying similar products for an extremely lower price. This is seen as humorous to the artist and his friends. This represents the artist in a positive light, as it suggest his is rich and powerful compared to normal citizens who do not come from similar wealth to 50 Cent.



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