NarrativeThe narrative of this music video begins with a young man shaving his friends head, giving him a hair cut. He then goes on to say, 'Trust me, it's looking good. It's the first day of the rest of our lives bruv.' They then meet up with their two other female friends, and begin smoking and drinking. They then end up at a pool bar, and then challenge two other males to a pool game with bets. The two main characters win the game, and have seemed to annoyed the challengers. We then go on to see the main characters with their two female friends enter a club. They are having a good time, and one of the main characters enters the mens bathroom. He is followed in by the person he challenged, and beat at pool prior to coming to the club. This person then hazes him by pouring champagne in his head, and slapping him on his head several times. Despite this, the main character leaves the bathroom and continues enjoying his night with his friends, and goes on until the early hours of the morning. Settings
The setting of changes throughout, however is focused largely on the club, which the artists are DJ'ing at. This is a dark and decadent vibe, and highlights the type of setting typical teenagers tend to attend. In addition, the bar they play pool out is a similar setting. It - again - is darkly lit and is a stereotype for the location teenagers tend to hang around in. The encasing city is likely to be a large place with these type of locations, such as London.
Shots used
Several shots were used in this video, however the majority is at a close up shot. This is to show how cramped and closely spaced the atmosphere is in the video, and show the emotions and affects of drugs and alcohol on the characters faces. The variety of shots included medium shots as well as long shots.
Transitions
The transitions in this piece were fairly simple; cuts were used to show the fast paced happenings in this video. Similarly to other music videos, if a slow paced transition was used, such as a fade or crossfade, it would show time passing, or disillusion.
Representation This piece represents the idea of youths - especially teenagers - attending clubs, taking drugs and drinking alcohol, all in order to feel good about themselves and have a good time. This is a negative stereotypical representation, as it shows teenagers in a bad light due to the excessive narcotics and alcohol, as well as causing trouble and being delinquents.
Conclusion
To summarize, this club themed music video for 'Blk & Blu' is a showcase of the contemporary activies teenagers get up to. The shots, transitions and settings used are an insight into the lives that youths get up to, and the problems behind them.
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