The purpose of a music video

Purpose

There are several reasons for songs having music videos. A music video is an integration of video imagery and sound. The main purpose of music videos to promote, advertise, entertain and to create a lasting impression on the viewer's mind. This works hand in hand with promotion and the more entertaining the music video, the more exposure the video will get from the public.
First and foremost, the idea of advertising the artists to a worldwide scale is paramount to the record companies, as well as the artists themselves. This is purposeful as a music video allows this to be a possibility, as it broadens the exhibition platforms from only being on radio, to TV, internet and mobile devices.

Secondly, depending on how original, creative and memorable the contents of the video is, it could help the audience of the text memorize the song, and publicize it to their friends. For example, a bizarre video, such as 'Chandelier' by Sia, is popular for being different, and having a sense of craziness in the video. This adds to the popularity of the video, which will in turn result in an increase in popularity of the song.
Additionally, the idea of an entertaining video is fundamental towards the success of the song. This is due to the fact that if a dull and boring video is associated largely with the song, it could be considered an unpopular song. This will lead to a depletion in sales and popularity, which is a negative aspect for the artist and record label.

To summarize, it is no surprise that a music video contributes largely to the valuable success of a song released by an artist. This is for several purposes, however initially the entertainment value of the video is key to the success of both the song, and the video.